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PROJECT
STEAM ROLE
EXPLORATION. CONFIDENCE. OPPORTUNITY.
Project STEAM Role introduces girls to the exciting world of science, technology, engineering, art, and math through hands-on learning and real-world experiences.
THE OPPORTUNITY
MORE GIRLS AT THE TABLE.
Girls are underrepresented in STEAM fields. Project STEAM Role endeavored to close that gap by providing access, encouragement, and experiences that built skills, confidence, and a sense of possibility. The challenge...it was a project that was starting from scratch.
THE WORK
EXPOSURE CHANGES WHAT'S IMAGINABLE.
CleverLew developed the concept for the program to introduce girls to the world of STEAM. Along with the total program, including curriculum and partnership development, the branding and all the accompanying marketing assets were developed.
PROGRAM DEVELOPMENT
BRANDING
WEB DESIGN
MATERIALS DEVELOPMENT
PARTNERSHIP DEVELOPMENT
COMMUNITY & COLLEGE PARTNERS PROGRAM
PEOPLE. PARTNERSHIPS.
A MORE RESILIENT TOMORROW.
Community & College Partners Program (C2P2) brings together communities, colleges, and organizations to co-create solutions for a healthier, more resilient and equitable future for underserved communities.
THE STARTING POINT
THE PROBLEM WASN'T A LACK OF STORY
The challenge was creating a web environment that highlighted the C2P2's important mission and impressive accomplishments in a thoughtful, organized way.
THE WORK
TURNING COMPLEXITY INTO VISITOR CLARITY.
Before redesigning the site pages, CleverLew redesigned C2P2's story in a way that was accessible to each of the organizations key partners: communities, academic partners, and funders. The result was a website that walks the fine line between function and simplicity and great design.
BRANDING
WEBSITE DEVELOPMENT
DRONE TECH NAVIGATORS ACADEMY
TECHNOLOGY. IMAGINATION. YOUTH.
Drone Tech Navigators Academy (DTNA) introduces young people, to the exciting world of drones, coding, and real-world applications through hands-on learning and career exploration.
THE MISSION
GIVING THE NEXT GENERATION OF TECH EXPLORERS A BRAND AND DIGITAL HOME.
The mission was to create vehicles that showcase the program's activities in ways that truly capture the excitement and educational value.
THE WORK
EXCITING TO YOUNG PEOPLE, CREDIBLE TO ADULTS
CleverLew developed the organizational look and feel with a memorable logo. The brand identity carried through to a website designed to immerse the public in the DTNA world... courses, training, engagement, opportunity, learning...fun.
BRANDING
MATERIALS DEVELOPMENT
WEBSITE DESIGN
COMMUNITY ENGAGEMENT
B.GIRL BUTTERFLY
A PLACE FOR GIRS TO DISCOVER MORE
ABOUT THEMSELVES AND WHAT'S POSSIBLE
B.Girl Butterfly is an initiative created to empower girls through education, resources, and creative experiences. CleverLew helped bring the vision to life with a bold brand identity, an engaging website and content that reflects the hope, confidence and possibilities at the heart of the mission.
THE CHALLENGE
BIG DREAMS.
REAL BARRIERS.
Too many girls, especially girls of color, face limited access to resources and programs encouraging their creativity and holistic growth. B.Girl set out to change that by creating a safe, empowering space where girls could find the inspiration and resources to believe in themselves and explore what's possible.
THE WORK
TURNING VISION INTO IMPACT
CleverLew developed the B.Girl Butterfly brand identity, designed a vibrant, user-friendly website and created content that brings the mission to life. The result is a cohesive, uplifting presence that helps attract partners, supporters and, most importantly, the girls the project serves.
SUBJECT RESEARCH
PROGRAM DEVELOPMENT
BRANDING
MATERIALS DEVELOPMENT
WEBSITE DEVELOPMENT
PIE
SIGNATURE SWEETS
A GRANDMOTHER. A NICKNAME. A LEGACY.
Pie Signature Sweets is more than a cookies business. It is a tribute to a remarkable woman affectionately known as "Pie." What began as a grandchild's early words has become a brand rooted in love, family, an unforgettable treats.
THE QUESTION
WHAT SHOULD WE CALL THE COOKIE COMPANY?
Pie Signature Sweets is special. It's a company that carries as much history as it does delightful tastes. The name and visual had to capture all of the feeling and history each cookie carries.
THE WORK
LOVINGLY MADE. DISTINCTLY PRESENTED.
CleverLew was tasked with creating a visual system to help turn an intimate family story into a confident, recognizable presence. Some names tell people what you sell. This one tells them why it matters.
The logo conveys warmth without nostalgia for nostalgia's sake. It evokes personality without losing polish.
The next platform...an online store!
ORGANIZATION
BRANDING
EVENT BRANDING
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